Celebrating thirty years of representation to manufacturers.

Founded in 1978, Marketing Focus offers thirty years of representation to manufacturers in the home improvement retail industry. Our number one goal is to help manufacturers create a successful partnership with one key retailer, Menards. We work closely to develop programs that generate satisfaction for all involved. To facilitate this mission, Marketing Focus works exclusively with Menards, the third largest hardware and home center in the country. Founded in 1960, Menards is privately held and is headquartered in Eau Claire, Wisconsin.  To date, there are 252 Menards store locations from Ohio to Wyoming. As our business has grown around Menards, we are able to strongly support Menards in an undivided way with professional sales experience and a proactive service department. We are proud of our relationships that have been cultivated over the past three decades. Marketing Focus continues our dedication by using hands-on retail knowledge and experience to help manufacturers flourish in the industry. 

Who We Are

• Headquartered in Eau Claire, Wisconsin conveniently located near the buying office of our key and only customer: Menards.
• Employee based: We have twenty-nine full-time employees fully dedicated to Menards. No temps!
• We represent large volume, premium manufacturers.
• A fully staffed facility with 10,000 square feet of office and merchandising space.
• We focus our talents in the following areas:
  • Develop manufacturer programs
  • Training with audio and video conferencing equipment
  • Displays (design, create and build)
  • Plan-o-gram support
  • Point of purchase materials
  • Literature fulfillment
  • Warehouses equipped with dock-height doors and forklifts

Service Program

Product placement on the retail shelves is only the beginning. Marketing Focus has a talented staff trained to incorporate all aspects of store service, concentrating on detailing, training and maintaining vendor programs. Our full-time service representatives are geographically located within their territory to streamline the every day efforts of store servicing. This allows us to give proper attention to each store, each month. We provide professional service in the following areas:

• New Store Set-up
• Representation at Grand Opening Events with product demonstrations
• New Store vendor training with Store Associates
• Continuous Product Knowledge training with Store Associates
• In-store product demonstrations
• Display set-up and maintenance including POP and literature fulfillment
• Monthly in-store detailing